Flora Partnership Videos

13 November 2026 · Copy for Flora's nine new videos: three on the double shearling rug, three on the Cosy Corner set and three on the gift set. They will run as partnership ads from Flora's account, so the texts are written in her voice, like her hot water bottle ads. Each video set shares five texts and five headlines, and Meta mixes them. Please approve, edit or reject each line. Nothing is live yet.

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Double shearling rug Cosy Corner set Gift set

Gift videos: "already two-thirds have gone"
All three gift videos end with Flora saying the set has just launched and two-thirds have already gone, and it is in the captions too. Is that still true, and will it stay true while the ads run? If not, the end of the videos needs re-cutting before they go live. We have kept it out of the written copy either way.

Flora's texts
These texts are written in Flora's voice because the ads run from her account. Are you happy to approve them here, or would you like us to send them to Flora first?

Gift set link
All three gift videos show the hot water bottle and cashmere sock set, and the ads link to your Gift Sets collection. Would you rather they go straight to that set (cream, £110)?

Double shearling rug3 videos · 5 texts · 5 headlines

Anyone who wants a room to feel warmer and softer this winter.

Sends to /collections/shearling-sheepskin-rugs/products/double-shearling-rug-moonlight

All three videos have the same voiceover: one rug, three places (the armchair, the end of the bed, beside the bed). Only the opening line changes. The five texts all say the same thing, that one shearling rug makes a room feel cosier, and test five ways of saying it.

Which writing structure each text uses, and what it tells us

Personal recommendationFlora telling you what she would keep. A win says her endorsement is the reason people buy.

ListBullet points of where or how it is used. A win says showing range sells it.

Before and afterThe room before, the change, then why. A win says the transformation sells it.

Short copyTwo lines, the baseline the longer texts are measured against.

SeasonalOpens on autumn and winter. A win says timing is the hook.

A · Video · "One piece, three immediately cosy transformations"

B · Video · "If you want an incredibly cosy home this autumn and winter"

C · Video · "I can't believe more people aren't onto this interiors hack"

About 28 seconds each, Flora's voiceover with captions. After the opening line all three say: "This super soft sheepskin rug from Hyde & Hare is such an easy way to make your home feel instantly cosier. It's made from luxurious New Zealand sheepskin... Drape it over your favourite armchair, pop it at the end of your bed or lay it next to your bed... made from natural, non-toxic fibres and designed to last for years, if not decades." All five texts run on all three videos.

Primary Text

P1 · The one cosy thing she would keep Testing: writing structure Structure: Personal recommendation EditedRevised since your edit

If I could only keep one cosy thing in my home this winter, it would be this rug. It's the double shearling rug from Hyde & Hare. Real New Zealand sheepskin with that deep, curly pile, and long enough to drape properly over a chair or across the end of the bed. One piece, and the whole room feels warmer.

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P2 · Three places it lives Testing: writing structure Structure: List EditedRevised since your edit

Three places this rug lives in my house, depending on the day: • Over my reading chair • Across the end of the bed • On the floor beside the bed, for a soft first step in the morning It's the double shearling rug from Hyde & Hare. Real New Zealand sheepskin, made to last for years. An occasional shake and brush is all it needs.

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P3 · The room was missing texture Testing: writing structure Structure: Before and after EditedRevised since your edit

My bedroom always felt a bit flat, no matter what I moved around. It wasn't missing furniture. It was missing texture. One shearling rug from Hyde & Hare and it finally feels like somewhere to sink into. Real New Zealand sheepskin, natural fibres, and it'll look just as good years from now.

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P4 · One really good sheepskin Testing: writing structure Structure: Short copy EditedRevised since your edit

The easiest way I've found to make a room feel cosier: one really good sheepskin. The double shearling rug from Hyde & Hare. Real New Zealand wool, deep curly pile, free delivery.

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P5 · Start here this winter Testing: writing structure Structure: Seasonal EditedRevised since your edit

If you want a properly cosy home this autumn and winter, start here. The double shearling rug from Hyde & Hare is real New Zealand sheepskin with a soft, curly pile. Drape it, layer it, or put it where your feet land first thing. Natural fibres, made to last for decades, not seasons.

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Headlines

Shared by all three videos. Meta mixes them with the five texts above.

H1 Real New Zealand Shearling Edited

the material

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H2 One Rug, Three Cosy Spots Edited

from the video

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H3 The Easiest Way to Add Texture Edited

the ease

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H4 Made to Last for Decades Edited

Flora's words in the voiceover

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H5 Free Delivery and 30 Day Returns Edited

as on your site

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Cosy Corner set3 videos · 5 texts · 5 headlines

Anyone who wants one spot at home that feels like a retreat, with everything for it in one set.

Sends to /collections/cosy-corner-sets

All three videos build the same corner: the rug over the chair, the cushion, then the hot water bottle, and the same voiceover after the opening. The texts all sell the set as the quickest way to the cosiest seat in the house, in five different structures.

Which writing structure each text uses, and what it tells us

Personal recommendationFlora telling you what she would keep. A win says her endorsement is the reason people buy.

Short copyTwo lines, the baseline the longer texts are measured against.

Numbered stepsHow to do it in three steps. A win says ease sells it.

Problem and answerNames what is wrong, then the fix. A win says people buy a solution.

RoutineHer evening, with the product in it. A win says the moment sells it.

About 35 seconds each. After the opening line all three say: "This cosy corner set has everything you need. A super soft real sheepskin rug, a cloud-like cushion and the plushest sheepskin hot water bottle. Just drape the rug over your favourite chair, add the cushion, then grab your hot water bottle... Plus they're made from natural fibres and designed to last." All five texts run on all three videos.

Primary Text

P1 · The corner she can't stay out of Testing: writing structure Structure: Personal recommendation EditedRevised since your edit

This is the corner I can't stay out of at the moment. The Cosy Corner set from Hyde & Hare: a real sheepskin rug for the chair, a cloud-soft cushion and a sheepskin hot water bottle. Three pieces, and you've made the cosiest seat in the house. Natural fibres, made to last, in three shades.

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P2 · The two minute cosy corner Testing: writing structure Structure: Numbered steps EditedRevised since your edit

The two minute cosy corner: 1. Drape a sheepskin rug over your favourite chair 2. Add the cushion 3. Fill the hot water bottle That's it. Hyde & Hare have put all three together in one Cosy Corner set, all real New Zealand sheepskin. Ready for movie nights and long books.

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P3 · Better textures, not more things Testing: writing structure Structure: Problem and answer EditedRevised since your edit

A cosy home isn't about buying more things. It's about better textures. One real sheepskin rug, one soft cushion, one sheepskin hot water bottle. Hyde & Hare's Cosy Corner set brings all three together, and it changes a chair completely. Natural fibres, designed to last for years to come.

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P4 · All three in one set Testing: writing structure Structure: Short copy EditedRevised since your edit

Rug, cushion, hot water bottle. All real sheepskin, all in one set. The Cosy Corner set from Hyde & Hare. My new favourite seat.

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P5 · Her evenings lately Testing: writing structure Structure: Routine EditedRevised since your edit

My evenings lately: favourite chair, sheepskin rug behind my back, cushion tucked in, hot water bottle on my lap, a good book. It's the Cosy Corner set from Hyde & Hare, and the best thing I've done for my home this winter. Real New Zealand sheepskin, made to last.

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Headlines

Shared by all three videos. Meta mixes them with the five texts above.

H1 The Cosy Corner Set Edited

the product name

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H2 Three Pieces, One Cosy Corner Edited

what is in the set

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H3 Real Sheepskin, Made to Last Edited

the material

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H4 The Cosiest Seat in the House Edited

the result

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H5 Free Delivery and 30 Day Returns Edited

as on your site

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Gift set3 videos · 5 texts · 5 headlines

Christmas gift buyers, for someone who loves being warm and cosy.

Sends to /collections/gift-sets

All three videos open the gift box and show the sheepskin hot water bottle and cashmere socks set, with the same "three rules for the perfect gift" voiceover: beautifully wrapped, a genuine treat, actually useful. The texts all sell the set as the gift that gets all three right, in five structures.

Which writing structure each text uses, and what it tells us

Short copyTwo lines, the baseline the longer texts are measured against.

Rule of threeWhat makes a good gift, then the set meets all three. A win says reasoning sells gifts.

The treatSomething they would not buy for themselves. A win says indulgence sells gifts.

Who it is forNames the person you are buying for. A win says gift buyers shop by person.

UnboxingThe moment the box is opened. A win says the presentation sells it.

About 28 to 32 seconds each. After the opening line all three say: "It has to be beautifully wrapped... It has to be a genuine treat, something they'd eye up but wouldn't quite justify buying for themselves. It has to be actually useful... This gorgeous set from Hyde & Hare ticks all three. But make sure you're quick because they've just launched and already two-thirds have gone." All five texts run on all three videos.

Primary Text

P1 · Her rule for a good gift Testing: writing structure Structure: Rule of three EditedRevised since your edit

My rule for a good gift: beautifully wrapped, a genuine treat, and actually useful. This set from Hyde & Hare ticks all three. A real sheepskin hot water bottle and pure cashmere socks, boxed with tissue and ribbon so you can hand it straight over.

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P2 · What they would never buy themselves Testing: writing structure Structure: The treat EditedRevised since your edit

The best gifts are the things they'd never quite justify buying for themselves. A sheepskin hot water bottle and cashmere socks from Hyde & Hare is exactly that. Soft, warm, used every night, and it arrives gift wrapped and ready to give.

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P3 · For the person who is always cold Testing: writing structure Structure: Who it is for EditedRevised since your edit

For the person who's always cold: • A real New Zealand sheepskin hot water bottle • Pure cashmere socks • A Hyde & Hare box with tissue and ribbon No wrapping needed. Add a gift note at checkout and it's done.

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P4 · Wrapped and ready Testing: writing structure Structure: Short copy EditedRevised since your edit

Wrapped, boxed and ready to hand over. Sheepskin and cashmere from Hyde & Hare, the gift they'll use every night this winter.

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P5 · The box alone Testing: writing structure Structure: Unboxing EditedRevised since your edit

Honestly, the box alone made me smile. Ribbon, tissue, then the softest sheepskin hot water bottle and cashmere socks inside. Hyde & Hare's gift sets arrive exactly like this, ready to give. Free delivery too.

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Headlines

Shared by all three videos. Meta mixes them with the five texts above.

H1 The Gift They'll Use Every Night Edited

the use

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H2 Gift Wrapped and Ready to Give Edited

the presentation

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H3 Sheepskin and Cashmere Gift Set Edited

what is in it

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H4 For the Person Who's Always Cold Edited

from your gift menu

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H5 Free Delivery and 30 Day Returns Edited

as on your site

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